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No doubt about it, we love iThemes. We use it. We promote it. We are an affiliate and may be compensated for leads we generate.
Now that we have that out of the way, here is more about why.
There is a lot of free stuff for WordPress and we use several free plugins for small tasks. We prefer to use premium plugins where possible in order to get support when something doesn’t go well. Premium plugins also decrease potential problems because developers are more accountable to the end user. If a client only needs one theme, we can purchase one theme.